Meet our founders
Get to know co-founders Natasha Rufus Isaacs and Lavinia Brennan as they get personal, answer questions, and let us into their world of fashion, work, motherhood, and more... #WOMENOFBEULAH
HOW DID YOU BOTH MEET?
NATASHA: We met a couple of times through our families, as our grandmothers were good friends and now our mums are great friends. We spent a week skiing together in Zermatt, Switzerland and decided to travel to India together later that year. Which is where Beulah all began….
LAVINIA: The brand was born out of our travels to Delhi. We spent time working with women rescued from sex trafficking, teaching them sewing skills that enabled them to create products and generate an income. We got to witness firsthand how sustainable employment can break the cycle of poverty and re-exploitation.
WHAT DID YOU WANT TO BE WHEN YOU WERE YOUNGER?
NATASHA: A vet! I was obsessed with animals. But I was useless at Science, so it was never a go-er.
LAVINIA: I always had a passion for beautiful clothes and as a young girl you would often find me in my mother or granny's wardrobe dressing up in pieces that were about 8 sizes too big for me!I'm not sure I ever imagined myself in the industry but that love for beautiful creations, whether it be art or fashion, has always stayed with me - like Nats, I studied History of Art at University and probably would have pursued a career in that had we not started Beulah. How Beulah came about was rather serendipitous and completely unexpected - both of us with a shared passion to do something meaningful, in the right place at the right time
HOW WOULD YOU DESCRIBE BEULAH IN 3 WORDS?
NATASHA: Effortless, elegant and empowered.
LAVINIA: Feminine, classic and elevated.
WHAT'S YOUR FAVOURITE STYLE FROM THE SS25 COLLECTION?
LAVINIA: My favourite piece from our Spring Summer collection is the Mikela Dress. The inspiration behind the print was taken from a vintage kimono that we found on one of our sourcing trips. The style is quite simple but when you put it on you instantly feel effortlessly elegant, helped in part by the beautiful silk linen which I always think drapes beautifully.
NATASHA: My favourite piece is the Sienna Floral Dress. I love the border print and vibrant colours – a season-less dress I can wear forever.
ANY ADVICE YOU WISH YOU KNEW WHEN YOU WERE YOUNGER?
NATASHA: Not to worry so much and don’t be afraid to fail. It’s these circumstances that will shape you.
LAVINIA: I think the biggest lesson I have learnt these past few years is to not be afraid of failure or change. It's important to have the courage to dream big and if it doesn't quite work out how you planned, it was not quite meant to be, you just need to be able to pick yourself up and have the courage to start again/to see things differently. Something my mother has always said as well which I only value now that I am older - "in a world where you can be anything, be kind".
WHAT'S YOUR BIGGEST ACHIEVEMENT?
NATASHA: Raising a young family and running a business – it’s hard but incredibly rewarding.
HOW HAS BECOMING A MOTHER CHANGED YOU?
NATASHA: It has made me work much smarter, as time is so precious.
WHAT CAN WE EXPECT FROM BEULAH IN THE NEXT YEAR?
NATASHA: We’ve just launched a very special capsule with Ginnie Chadwyck-Healey, some beautiful styles to take you from every day to occasion. We’ll also be launching our AW25 new season quite soon!
LAVINIA: Next summer we are planning a more curated bridal offering of classic Beulah styles aimed specifically at the Bride…watch this space.
we have provided
66,297
HOURS OF EMPLOYMENT
For vulnerable and trafficked women. Our aim is to enable them to live in freedom
OUR MISSION
We're creating a sustainable, commercial, and creative vehicle that will provide an alternative livelihood to these women.
We do this by providing meaningful employment to women who craft our products, and we also donate 10% of our profits to charitable causes.